Micheal Geist’s post It’s Time to Be Honest: Netflix Will Not Mean the End of Canadian Television is brilliant in the way it lays waste to some of the most popular complaints about Netflix and their lack of contribution to Canadian television (i.e.: sponsoring Canadian content).
The numbers get a bit complicated at one point but the result is clear, forcing Netflix to follow the traditional model of contributing to the development of Canadian content through the Canadian Media Partnership (CMP) is pointless. Their contribution wouldn’t even amount to a drop in a very huge bucket.
But letting them purchase streaming rights, in competition with other streaming services (including Rogers & Shaw’s Showmi) would result in significant contributions towards the creation of Canadian content!