I have no idea who Zoompass could appeal to – besides those collecting the transaction fee!
Yeah, but you’ve still got to transfer money out of your bank account and into your Zoompass account. Why would I want to do that? And what’s this about a pre-paid Mastercard?! Hard enough to find a place that accepts M/C, even less likely to find one that will take a pre-paid (i.e.: debit or gift) card.
I wonder if this whole sequence was leading up to this joke, or if it just happened to work out this way?!
Sounds like a cartoon for canucks!!!
Dear Mr. Ignatieff,
Is your “pitch a bold idea for Canada” going to be as lame as your OnProbation.ca web site? Which you’ve since shut down – how’s that for commitment?! What happened to all the bold ideas pitched there?! Stop using Facebook, Twitter, & the internet as an advertising campaign, it’s called “social” media for a reason, be social, interact, show us you’re listening, and act!!!
A poorer, disappointed, voter!
This isn’t the first time we’ve had “new entrants” compete against the incumbents: remember Microcell (Fido) and Clearnet (Mike)?! Same story – concentrated on the big cities and eventually got swallowed by the incumbents!
The CTV Olympics site is a painful mix of Flash and Silverlight, and if you want to download any of the songs you have to have iTunes installed!
Curiously it’s built in partnership with MSN so I’m surprised to see Flash and iTunes figuring so prominently. I figured they would have used a Canadian music store or preferably just made the MP3’s directly downloadable!
It’s also pretty crazy to see how many “things” are on Twitter – not a chance in hell they’re being social, it’s pure spam!
CRINGE, Every time I read headlines like this I want to stop using the tools they’re touting. In this case Foursquare is a pretty cool game you can play with your buddies, trying to _monetize_ it will just make it spammy and bring in pretty crappy marketing ploys that will be just as lost in the crowd as the current Twitter spam seems to be. The only true way to get on board Foursquare as a business is to take part by offering promotions for new Mayors of folks that unlock a new badge on your premises. If a party of four checks in and the one of them unlocks a Player badge (checking in with 3 members of the opposite sex) than those three people should get a free drink or entree… You know tell the dude score.
I gotta agree with JohnnyCanuck on this one, if businesses want to use social networking they have to participate and not just spam.
The Foursquare (or any location-based social network) is interesting because it very obviously bridges the gap between the net and bricks-and-mortar establishments. The next step though that a lot people have been suggesting (freebies for mayors and such) is going to take one of two forms:
- Ad-hoc, honour system. This will probably work best where the typical purchase is low-value and giving some away to the “wrong” person (i.e.: some who checks-in without actually being there) creates just as much good-will as giving it to the right person (i.e.: the legitimate mayor). These are the same places that stamp cards today.
- Structured formal agreement. This would work were a typical purchase is higher value and the costs are not negligible. These are the places that give out coupons or have actual point programs. It will take some integration and validation that your check-ins are legitimate before Foursquare replaces or compliments their points program.
My only fear is that Foursquare will NOT be the network of choice. Nor will Gowalla or any other new player. But more likely Google’s Latitude or Yahoo’s Fire Eagle or Microsoft’s BingQuest (I made that one up). Since those companies have the sales & marketing infrastructure, the name-brand recognition, and global prescence to setup and initiate the relationships with the bricks & mortar establishments to make this cross-over work.